SMALL-BUSINESS WEBSITE ADVICE

Do I need a website if I have a Facebook page?

Think about what customers need to find, not just where you post.

A Facebook page can be useful for updates and conversations. A website gives you a dedicated place to organise services, prices, practical details and contact information.

Make the essentials easy to find

A prospective customer should not have to search older posts for your opening hours, service area or enquiry details. A website can gather that information into clear pages.

Let the two work together

Your social page can point people to your website, while your website links to recent social activity. You do not have to choose only one channel.

Start with your customer’s questions

List the five things customers ask most often. If the answers are difficult to find today, those are useful starting points for your business website.

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A LITTLE LESS TO THINK ABOUT

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