WEBSITE WORDS, WITHOUT THE HEADACHE
A little less jargon.
You don’t need to learn these terms to use RapidWebsites. But if you’re curious, here’s what they mean and where they fit in the service.
Domain name · Website hosting · DNS · Nameservers · SSL certificate · WordPress · Website backup · Website security · Website maintenance · Plugin · Mobile-friendly website · SEO · Google Analytics (GA4) · Google Search Console · Google Tag Manager · Google Business Profile · Contact form · Email forwarding · Professional business email · Cookie · Privacy policy · Website traffic · Website enquiry · Conversion · Google Ads · Meta Ads · Local SEO
Domain name
Your website’s address, such as yourbusiness.co.uk.
Why it matters: It gives people a memorable way to find you.
Do we handle it? We register an agreed available standard .co.uk, .uk or .com in setup, or connect your own. Standard renewal is included monthly. You own it.
Website hosting
The service that keeps your website available on the internet.
Why it matters: Without it, people cannot view your pages.
Do we handle it? Managed in your £49/month website plan.
DNS
The settings that tell the internet where your website and email live.
Why it matters: The right settings help both services reach the right place.
Do we handle it? We manage domain settings as part of your website service. Tell us about existing email first.
Nameservers
The signposts that identify where your domain settings are managed.
Why it matters: Changing them can affect both your website and email.
Do we handle it? We guide you through changes when connecting an existing domain.
SSL certificate
What enables an encrypted connection between a visitor and your website.
Why it matters: It helps protect information in transit. It does not make every aspect of a site risk-free.
Do we handle it? Included in the managed £49/month service.
WordPress
The software used to manage your website’s pages and content.
Why it matters: It provides the foundation for your website.
Do we handle it? We manage it. You don’t need to learn it.
Website backup
A saved copy of your website that can help with recovery.
Why it matters: It provides a way back if something goes wrong.
Do we handle it? Backups are included in your £49/month plan.
Website security
Ongoing work to reduce the risk of unauthorised access and disruption.
Why it matters: It helps keep your site working and information protected.
Do we handle it? Security monitoring and software maintenance are included monthly.
Website maintenance
Keeping the software and website in working order.
Why it matters: A website needs ongoing attention after launch.
Do we handle it? Updates, monitoring and 30 minutes of small content changes are included monthly.
Plugin
An add-on that gives WordPress a particular feature.
Why it matters: Features such as forms can use plugins.
Do we handle it? We manage the site’s plugins. Third-party ownership and licences remain with their providers.
Mobile-friendly website
A website that adapts to smaller screens.
Why it matters: People should be able to read your services and contact you from a phone.
Do we handle it? Included in your website design.
SEO
Work that helps search engines understand your website and its relevance.
Why it matters: It can help people discover your business, but rankings are not guaranteed.
Do we handle it? Initial search foundations are included. Ongoing SEO is a separate optional service.
Google Analytics (GA4)
A Google tool for understanding activity on your website.
Why it matters: It can help show which pages people visit and which actions they take.
Do we handle it? Setup is included at launch. Measurement depends on configuration and applicable visitor choices.
Google Search Console
Google’s tool for understanding how your site appears in its search results.
Why it matters: It can highlight search visibility and indexing issues.
Do we handle it? Setup on your behalf is included at launch.
Google Tag Manager
A tool for managing measurement tags on a website.
Why it matters: It helps organise tracking configuration.
Do we handle it? Setup is included at launch. It does not replace any required consent arrangements.
Google Business Profile
Your business listing across eligible Google search and map experiences.
Why it matters: It can show practical information to local customers.
Do we handle it? Help is available separately to website customers. Eligibility and verification are controlled by Google.
Contact form
A place on your website where a visitor can send you a message.
Why it matters: It gives potential customers a convenient enquiry route.
Do we handle it? Included in your £299 setup.
Email forwarding
Passing mail sent to one address on to another inbox.
Why it matters: It can route messages using your domain to an existing inbox. It is not a full mailbox.
Do we handle it? Basic forwarding is included when we register your domain.
Professional business email
A mailbox using your business domain.
Why it matters: It provides a dedicated place to send and receive business email.
Do we handle it? Zoho setup and email management are paid extras, separate from the website plan.
Cookie
A small piece of information a website can store in a visitor’s browser.
Why it matters: Some support site functions; others relate to measurement or advertising.
Do we handle it? The site’s actual tools and consent requirements need to be reflected in its setup and cookie information.
Privacy policy
An explanation of how a business handles personal information.
Why it matters: Visitors need clear information about what happens to details they share.
Do we handle it? Standard pages are included, but their contents must match the business and actual services used.
Website traffic
Visits to your website.
Why it matters: Visitor numbers help show whether people are finding you.
Do we handle it? Analytics setup is included. Visitor counts are not the same as enquiries.
Website enquiry
A message or request from someone interested in your business.
Why it matters: It is a useful sign that your website is helping someone take the next step.
Do we handle it? Contact submissions and link clicks can be measured. Phone clicks are not completed phone calls.
Conversion
A chosen action you want a visitor to take.
Why it matters: It helps you judge whether a page is doing its job.
Do we handle it? Agreed enquiry measurement is included. A tracked action is not necessarily a sale.
Google Ads
Paid advertising through Google.
Why it matters: It can reach people searching for relevant services.
Do we handle it? Optional management for website customers; media spend is separate.
Meta Ads
Paid advertising on platforms including Facebook and Instagram.
Why it matters: It can introduce your business to a selected audience.
Do we handle it? An optional service for website customers; media spend is separate.
Local SEO
Work to improve how a business is found for relevant local searches.
Why it matters: It connects your services and location with what nearby people need.
Do we handle it? Ongoing local visibility work is separate from the core website plan.